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FOR IMMEDIATE RELEASE
CONTACT: Marvin Mack / Drew Tybus
Bratskeir & Company
212-679-2233
mmack@bratskeir.com
dtybus@bratskeir.com
INDIEPIXFILMS.COM LAUNCHES INDIE-INDIA
Indie-India Is A Customized Discovery And Purchase Platform For Film Audiences
Looking For A Sample Of Indian Cinema Beyond 'Bollywood'
New York, NY - August 15, 2007 - On August 15, India's 60th Independence Day,
IndiePixFilms.com and Indian Cinematic Arts collaboratively launched Indie-India, a
collection of films bringing genuine Indian independent cinema to a global audience.
Utilizing IndiePixFilms.com's revolutionary discovery and purchasing platforms, the program
aims to broaden views about films from India, and provide fans with the opportunity to
uncover acclaimed independent films from the region.
The term "Bollywood" is the common term used to describe either specifically Hindi
films or all cinema from India. It is however a misnomer that has done some injustice to
Indian cinema, which has a rich tradition of independent and regional cinema, with films
in 20 different languages. Traditional distribution methods focus solely on blockbuster
Hindi films, yet recently independent cinema from India has created a substantial buzz
while being limited to festival circuits. Indie-India aims to take meaningful cinema from
India to the homes of cinema lovers everywhere with a distribution platform that has
never been available before.
"When people talk of Indian cinema they generally talk about Bollywood, but there is so
much more to Indian cinema than just that," says Gauri Sathe, IndiePixFilms.com's curator of
the collection, "It just so happens that 'Bollywood' films are the only films that make it
to the American market. If they were made available, audiences would like to see
alternative cinema from India as well. Indie-India on IndiePixFilms.com provides them with the
opportunity to discover some of these films, providing a collection of films via DVD or
download-to-own technology."
At launch Indie-India, will offer "The Blue Umbrella," which was released in India on
August 10th to critical acclaim, along with titles Infinite Vision (by Pavi Krishnan) and
Sisters of Ladakh. Other offerings include hard-hitting documentaries, independent
features, and hard to find shorts. The topics range from children born in brothels to
Buddhist nuns in Ladhak, from homosexuality to women empowerment. IndiePixFilms.com
will also carry a rare collection of films from India's neighboring countries including
Pakistan and Nepal. Another collection of films made by Indians living outside of India
will provide a different perspective. Bollywood is also represented as the curators have
chosen representative films from the major Indian studios for those looking to discover
what "Bollywood" is all about.
The India Collection will continue to grow over the next few months, bringing in more
regional and independent films from the lesser-known languages of India. In keeping
with the mission of IndiePix, to promote global independent cinema, the next step is an
online Indian Independent film festival in March of 2008. This festival will provide a
much needed platform for independent filmmakers from India to display their work and
an open forum of networking for the audience to discuss other issues close to their hearts.
IndiePixFilms.com also offers traditional shipments of DVDs from its filmmakers and from its
extensive online catalog of truly independent Art house, foreign, and documentary films.
IndiePix DVDs - by shipment or through the Internet - are available around the world.
IndiePix was founded in the third quarter of 2004 and launched its web presence later that
year. It is located in mid-town Manhattan and employs a staff 10 professionals with
backgrounds in Internet technologies, filmmaking, Internet and retail marketing, and
graphics design.
For more information, visit http://www.IndiePixFilms.com.
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